To celebrate the arrival of the Lunar New Year in 2025, major jewelry brands are eagerly launching limited edition collections that incorporate the most symbolic colors and elements of the season, merged with exquisite craftsmanship. These elegant jewelry designs are not only perfect for everyday wear but also symbolize bringing good fortune, hope, and blessings for the new year.
Tiffany & Co.
The Tiffany Lock collection from Tiffany & Co. symbolizes the everlasting protection of love, inspired by a brooch created by a husband for his beloved wife in 1883. As the Lunar New Year approaches, the newly launched Tiffany Lock collection features a special edition ruby necklace, crafted from 18K rose gold and adorned with exquisite rubies. The color red signifies good fortune, career success, and lasting happiness. The dazzling rubies perfectly capture the infinite joy and aspirations that come with the New Year. This new piece, meticulously set with 0.1 carats of rubies, is the ideal gemstone to celebrate the Lunar New Year and will be available for sale starting today at Tiffany & Co. boutiques in the Greater China region.
Another brand’s iconic collection, the Tiffany Knot series, features intricate and delicate designs that symbolize the connections between individuals and family reunions. The knot also represents satisfaction and good fortune, along with hopes for a beautiful future. In the Lunar New Year, the presence of knots is often seen. The Tiffany Knot collection brings abundant blessings, allowing love and good fortune to accompany you, and letting emotions be tied together by the knot.
BVLGARI
The “Serpent” has always been a signature motif of BVLGARI. In celebration of the upcoming Lunar Year of the Dragon, the brand presents the special edition necklace of BVLGARI BVLGARI, drawing design inspiration from Roman history. The timeless design beautifully intertwines with modern style, featuring the classic double logo elements engraved on a round pendant. The exquisite square ruby enhances the festive ambiance, emanating the joyful essence of the “Eternal City” to brighten the Swiss New Year.
Another snake-inspired BVLGARI Serpenti Seduttori stainless steel and rose gold diamond watch brings to life the graceful forms of serpents and dragons through its iconic teardrop-shaped snake head and hexagonal serpent scale bracelet, showcasing exquisite watchmaking craftsmanship and creative aesthetics. A round-cut pink tourmaline is set in the crown, adding a touch of “red” brilliance to the vibrant new year. Sparkling diamonds adorn the bezel, illuminating a splendid new chapter for the Year of the Dragon.
Qeelin
The high-end jewelry brand Qeelin draws inspiration from the unique culture of the Lunar New Year, infusing these blessings with a new vitality through modern design language, creating a new jewelry collection, Wulu Eternity, symbolizing “fortune and prosperity,” to illuminate the festive atmosphere.
This collection’s signature necklace is crafted from 18K rose gold and platinum. The circular pendant features vertically arranged diamond-encrusted Wulu, with one version embellished with “Qeelin Qilin Red” HyCeram® ceramic Wulu. The exquisite inlay technique adds a stylish touch, and the two different sizes can be mixed and matched to enhance combinations, providing more options for festive gatherings during the Spring Festival as well as everyday looks after the celebrations. The collection also includes earrings, where the circular arrangement of Wulu symbolizes the cycle of good fortune, coming and going.
The collection also specially launches a red string bracelet, featuring an 18K rose gold circular pendant with a tiered carving design on the outer edge. The inlaid diamonds and red HyCeram® ceramic Wulu are arranged alternately, while the unique 3D contour design gives the Wulu pattern a realistic rolling characteristic, allowing good luck and fortune to flow with every movement of the wearer, truly embodying the concept of “blessings rolling in.”
Damiani
The snake symbolizes elegance, wisdom, and transformation in Chinese history and culture. Damiani has specially selected the iconic Eden jewelry collection to celebrate the new year and welcome the Year of the Snake in the Lunar Calendar. This collection is inspired by the spirit of the snake, featuring clean lines and versatile designs that empower and charm the wearer.
The Eden series jewelry showcases the elegant curves of a snake, primarily made of platinum, rose gold, and black ceramic, embellished with beautiful diamonds. It includes necklaces, earrings, bracelets, and rings, with each piece representing a different personality.
MIKIMOTO
The MIKIMOTO New Year Collection, Mikimoto Ruyi Collection, meaning “auspicious,” presents new styles including pendants, rings, and earrings. Featuring golden South Sea pearls adorned with diamond accents in the shape of Ruyi knots, this collection symbolizes wealth, contentment, and good fortune. Golden South Sea pearls require a longer cultivation period than regular South Sea pearls, making them exceptionally precious in the realm of pearl jewelry. This collection beautifully integrates these exquisite golden pearls into designs that serve as festive and auspicious talismans, bringing good luck while adding an elegant touch to any ensemble. The new styles include pendants, rings, and earrings.
MIKIMOTO has also brought forth uniquely crafted golden and silver snake brooches for the Year of the Snake, made from 18K yellow gold combined with platinum and pure silver. The vivid appearance of the snake is showcased with the golden snake resting playfully on a platinum branch set with garnets, exuding a lively and relaxed demeanor; meanwhile, the silver snake’s eyes are adorned with spinel, conveying a spirited and sharp expression. Both serpentine designs embrace bright Japanese Akoya pearls, symbolizing the holding of blessings and good fortune tightly in hand during the Year of the Snake.