LV officially enters the beauty industry! With Pat McGrath at the helm, the brand’s first-ever makeup collection in its 171-year history will be launched this autumn.

Louis Vuitton officially announced its entry into the beauty industry, appointing “makeup guru” Pat McGrath as the brand’s first Creative Director of Makeup, partnering to launch the brand’s first-ever makeup collection, La Beauté Louis Vuitton, in its 171-year history!