The Swiss sports brand On has launched one of the softest running shoes to date – the Cloudsurfer 2. The new model features CloudTec Phase® technology, further optimizing the midsole to meet the daily training and recovery needs of everyone from beginner runners to elite athletes, allowing runners to enjoy a stable stride.
This season’s Cloudsurfer 2 features a blend of relaxed, soft natural tones, available in a variety of colors including glacial white, glacial ivory, black, and olive green.
At the same time, the new brand campaign “SOFT WINS” by On encourages runners to treat themselves kindly, focusing on the benefits and rewards they gain from running, challenging the high-intensity mentality prevalent in the sports world that overly emphasizes victory and breakthroughs.
This time, On has partnered with the globally renowned cartoon Sesame Street’s ELMO to launch an event, and has invited Roger Federer to create a short video that blends ELMO’s vibrant energy, promoting the idea that “success must go through intense pain and struggle.”
