MINISO’s collaboration with the classic animation One Piece has officially launched the world’s first themed pop-up store at MOKO New Century Plaza’s atrium, running from now until July 13. The main visual features a towering 6-meter high pirate ship, recreating the sailing world of the Straw Hat crew from the animation. One of the highlights of this pop-up store is the launch of over 240 co-branded exclusive products, with 170 of them making their global debut, inspired by the latest chapter of the animation Egg Head. Fans can get early access to limited-edition items every week, including portable leisure blankets, double-layer straw cups, blind box figures, action figures, and acrylic standees, with prices starting as low as HK$10, offering incredible value. In addition to trendy toys, there are also lifestyle products like tableware, blankets, and travel accessories, bringing the One Piece style into everyday life.
To enhance fans’ excitement, the pop-up shop features life-sized standees of the entire 1:1 scale crew from the Straw Hat Pirates, along with a towering 2.5-meter photo-op installation styled like a bounty poster, allowing everyone to snap pics in a nautical theme. Each day, visitors can also grab a no-minimum 15% off coupon, available with any purchase, with a maximum of four redemptions per person. Additionally, there are limited weekly Pet Fanatic gifts up for grabs; simply complete the check-in and shopping tasks to earn chic items like transparent commemorative cards, pirate tattoos, cute stickers, and devil fruit badges, each limited to just 4,000 pieces—once they’re gone, they’re gone!
To maintain the momentum, MOKO has gathered as many as 16 trendy toy boutiques, including collaborations with anime, Sanrio Gift Gate, MOOMIN SHOP, Mad Max Toys, and DGG LBuy digital gashapon stations. They offer a diverse range of super popular IP character products, blind boxes, trading cards, and Nintendo Switch games, creating the ultimate hub for anime and trendy toys in Hong Kong. This collaboration between MINISO and One Piece for the Sail into a sea of joy pop-up shop covers everything from photo ops to shopping and collecting, making it this summer’s hottest anime destination that fans simply can’t miss!
ONE PIECE | MINISOSail into a sea of joy Collaborative Pop-Up Store
Date: From now until July 13
Time: 10 AM to 10 PM
Location: MOKO New Century Plaza MTR/F Atrium
