Fashion insiders say that once you’ve experienced Loro Piana’s wool products, you’ll never go back! This Italian luxury brand, renowned for its top-quality cashmere, has maintained a low-key luxurious image that is often associated with Old Money identity. Its comfortable, high-quality clothing has seen tremendous popularity over the past two years amidst the Quiet Luxury trend. As we approach 2025, marking the brand’s 100th anniversary, Loro Piana has set up a “100 Years Limited Store” in the atrium of Landmark in Central, inviting fashion icons such as Kelly Chen, Hins Cheung, and Taiwanese singer-songwriter Eric Chou to attend the opening event.
Loro Piana has specially set up a water-testing station in their pop-up store, allowing guests to personally experience how water droplets flow over the fiber surface, showcasing the extraordinary properties of Storm System®. The Windmate® Traveller jackets worn by Roy Wang and Ni Chenxi utilize this technology, perfectly demonstrating its water-repellent capabilities, making them ideal for casual and travel use.
Loro Piana showcases the brand’s core values through unique window displays, featuring one-of-a-kind arrangements and tools: exquisite craftsmanship, distinctive fibers, fabrics, classic and iconic patterns, and characteristic elements, along with workshops where master artisans create unique pieces. Each thoughtfully conceived window arrangement deepens the understanding of Loro Piana’s rich historical collection, inspired by decades of textile tradition and a six-generation family legacy. The brand’s signature soft natural tones envelop the windows, evoking the classic elements that originate from the brand’s workshop in Quarona, Italy.
Loro Piana draws inspiration from precious archival records, with neatly arranged folders covered in classic green fabric displayed on natural oak shelves, a creative design that pays homage to the brand’s history. The ceiling features brass and champagne-colored oak rollers, while the central upholstered linen panel is adorned with nostalgic black-and-white photographs and classic advertisements, creating an atmosphere that reflects a sense of historical charm. The interior decor of the pop-up store incorporates various classic materials, including flooring and structural elements crafted from brushed, natural, champagne-colored, or Kummel-finished oak, perfectly complemented by warm carpets and soft linen, embodying the brand’s unique style.
All the attending guests wore pieces from the brand’s most iconic Icons collection, a classic line that embodies rich tradition, impeccable craftsmanship, outstanding functionality, and timeless elegance. For years, Loro Piana has launched several classic pieces focused on precise functionality, initially designated for specific events, which later evolved into truly classic products suitable for various uses.
The Icons collection draws inspiration from Loro Piana’s passion for sports such as sailing, horseback riding, vintage cars, and skiing, as well as the lifestyle surrounding them. These casually refined classics embody the brand’s values and traditions. The exceptional craftsmanship is evident in these timeless pieces, seamlessly blending functionality, comfort, and versatility, along with a meticulous attention to detail.
Loro Piana 100 Years Pop-Up Store
Date: February 20, 2025 to March 9, 2025
Opening Hours: 10:30 AM – 7:30 PM
Location: G/F, Landmark Atrium, 15 Queen’s Road Central, Central