GIORDANO is set to launch the brand new Korean Style Collection (Korea Collection) this month. This exclusive line draws inspiration from Korean pop culture, created through a collaboration between design teams from Hong Kong and Seoul. It perfectly merges GIORDANO’s classic craftsmanship with the trending tailoring aesthetics of Korea, offering a range of stylish pieces that bring together comfort and exquisite design, allowing you to effortlessly achieve a Korean style fashionable look!
Featuring an incredibly strong lineup of Korean star endorsements, including Ahn Yoo-seok, Choi Hyun-woo, and Han So-hee…
Since entering the South Korean market in 1994, GIORDANO has quickly captured the hearts of local fashion-forward men and women with its minimalist and functional style, becoming one of the most popular clothing brands in Korea. Its roster of brand ambassadors features some of the hottest K-stars: Bian Yoo-seok, Cha Eun-woo, and Han Seo-hee… each one a trendsetter in their own right.
Classic craftsmanship meets Korean minimalist aesthetics.
The charm of Korean-style fashion lies in its simplicity, comfort, and attention to detail, and this time, Korean Style Collection checks all the boxes. The design focuses on a classic, minimalist aesthetic that incorporates collegiate elements, showcasing the refined lines and structured cuts of Korean minimalism. From essential knitted coats for fall and winter to versatile pieces for spring and summer, including candy-colored knitted tops, relaxed unisex shirts, and cozy, easy-to-wear tanks, it perfectly captures the laid-back allure of minimalist Korean fashion. Whether worn alone or mixed and matched according to the day’s vibe, these pieces effortlessly rise to the occasion for both work and leisure.
Additionally, the collection features drawstring-waist shorts and trousers, super stylish jeans, and solid-colored shorts and trousers, along with detail-oriented workwear styles, creating a variety of laid-back looks that embody different vibes.
The exclusive store is launching!
Want to experience Korean Style Collection in person? Beginning May 26, GIORDANO’s shop at One City and Queen’s Road Central will be transformed into an exclusive Korean Style Collection store, showcasing a fresh visual design infused with K-wave elements. Don’t miss the chance to get ahead of the trend and feel this Korean minimalist aesthetic!
This collection is simultaneously available for limited-time sales both online and offline. Consumers in mainland China can easily shop for items from this series through the brand’s official website and various platforms, including Tmall, Douyin, and JD.
GIORDANO K-Style Outfit Competition Win Fabulous Prizes
To let everyone unleash their creativity and showcase their K-fashion style, GIORDANO is currently hosting GIORDANO K-Style Fashion Contest. Customers who purchase two or more Korean Style Collection garments from GIORDANO’s online store or the branches at Yoho Mall and Queen’s Road Central, and display their K-fashion looks, will have the chance to complete a photo check-in task. By doing so, they could win fabulous prizes, including round-trip economy class tickets for two to Seoul, South Korea, and a GIORDANO HK shopping voucher worth HK$5,000. Don’t miss this rare opportunity to flaunt your unique style and possibly snag some amazing rewards!
How to Participate:
| 1 | Style a K-Style outfit with at least 2 pieces from the GIORDANO KOREA COLLECTION. |
| 2 | Follow the official Giordano Hong Kong Instagram account (@giordanohk). |
| 3 | Capture your original K-Style outfits in photo or video format and share them on your Instagram account. |
| 4 | The post must elaborate on how the outfit reflects the K-Style concept, publicly feature the Instagram account, and tag in the video @giordanohk; also, include the following hashtags: #GIORDANOHK #GIORDANOKRCOLLECTION. |
| 5 | Invite friends to like the post and publicly display the number of likes. |
The GIORDANO judging panel will select 3 participants who best showcase K-Style to win the following prizes:
| Grand Prize | Second Prize | Third Prize |
| Round-trip economy class tickets to Seoul, South Korea for two, along with a HK$5,000 shopping voucher for GIORDANO HK (for 1 person). | GIORDANO Hong Kong Shopping Cash Voucher HK$3,000 (1 person) | GIORDANO Hong Kong Shopping Cash Voucher HK$2,000 (1 person) |
For more related details, please visit the latest announcements on GIORDANO’s Hong Kong website, Facebook, and Instagram.