Known for its minimalist and unisex aesthetics, the Korean fashion brand Matin Kim is extending its iconic style into the skincare realm with the official launch of its new brand Magie du Matin. Inspired by Morning Magic, this line merges textured design with highly effective moisturizing formulas, creating a skincare experience that feels closer to everyday life, bringing a refreshing ritual to your mornings.
Magie du Matin, named from French, means Morning Magic and symbolizes the magical and natural transformations brought to daily life, while also serving as a romantic interpretation of the brand’s commitment to everyday skincare. Manufactured by the renowned Korean cosmetics maker COSMAX, the products embody the minimalist and androgynous aesthetic that Matin Kim is known for, with packaging, color schemes, and product textures all radiating the taste expected of a design brand.
The first skincare series launched is named AUBE, symbolizing Dawn, with the hope that everyone can begin a beautiful day together through Magie du Matin; just as each day starts at dawn, awakening a fresh rhythm for both the skin and the spirit.
The birth of the AUBE series is all about allowing your skin to radiate a natural glow from within. Each product is crafted with carefully selected ingredients, combining powerful hydration and antioxidant benefits to establish a healthy skin foundation in your daily morning skincare routine. Among the standout offerings, the AUBE MOISTURE GLOW AMPOULE is a moisturizing glow ampoule that features a non-greasy texture paired with a rich, nourishing formula. Infused with Vitamin B5, fermented black tea essence, and hyaluronic acid, it delivers plump hydration and a luminous glow to the skin.
We recommend the AUBE MOISTURE GLOW CREAM, an ultra-hydrating cream perfect for dry skin. Its silky texture is infused with nourishing macadamia oil and safflower seed oil, delivering a luminous, moisturized base to enhance your makeup, ensuring your skin stays plump and radiant for hours. On the other hand, the AUBE UV PROTECT SUN ESSENCE combines powerful UV protection with SPF50+ PA++++ and a lightweight, hydrating formula. It safeguards your skin while boosting overall luminosity, giving you that naturally beautiful look that says you’ve got it all together—even without makeup.
AUBE UV PROTECT SUN ESSENCE Sunscreen Essence HK$130
Cleansing your skin is never just a simple step; it’s the start of a deep repair process. The AUBE series features two cleansing products: the AUBE DEEP CLEANSING WATER and the AUBE DEEP CLEANSING FOAM, both infused with triple the hydrating power of hyaluronic acid to elevate your daily cleansing routine.
The lightweight formula of the cleansing water gently dissolves makeup and impurities, laying a solid foundation for your subsequent skincare routine. The cleansing foam, with its rich and creamy texture, penetrates deep into the pores for thorough cleaning, delicately removing dirt and leaving your skin soft and comfortable post-wash. It’s suitable for all skin types!
Both cleansing products are free from artificial colors and fragrances, having passed skin irritation tests to ensure safety and gentleness while maintaining the health of the skin barrier. The combination of fermented ingredients and plant extracts allows the skin to absorb nutrients right after cleansing, enhancing the overall complexion for a truly radiant and fresh appearance.
AUBE DEEP CLEANSING FOAM – Deep Cleansing Foam HK$80
The Magie du Matin AUBE collection has officially launched at Matin Kim stores in Hong Kong, including locations in Causeway Bay, Tsim Sha Tsui, Mong Kok, and Tung Chung. This summer, get your hands on it and fill every morning with magical moments!