Creative genius Donald Glover crosses boundaries, taking the lead on Moncler Genius’s inaugural collaboration. He skillfully reinterprets the elegant mountain-style apparel elements, blending functionality, practicality, and refined design into a perfect harmony. This results in a unique collection that embodies confident casual looks, ideal for the vibrant summer of Southern California.
Glover, who wears many hats as a writer, director, actor, comedian, and singer, has discovered an unexpected connection between the mountainous traditions of Moncler and the orchard he founded, Gilga Farm. With his unique creative perspective, he crafts a striking aesthetic that is not only vibrant but also embraces a warm climate.
Functionality is key, serving as the bridge between the two creative worlds of Gilga and Moncler. Both brands share a commitment to crafting practical designs that resonate with everyday life. The sleeping bag was among Moncler’s earliest products, inspiring us to create sleeping bag-inspired jackets and sparking a whole series of summer wear that emphasize utility. – Donald Glover
Donald Glover excels at blending various creative styles, infusing his work with surreal elements and brutally honest themes, adding a unique sense of humor and subversive appeal that sets him apart. His motto The world revolves around your practical purpose; it should be used wisely to showcase your true potential. has also become the guiding principle for his first ready-to-wear collection, reflecting a philosophy of achieving beauty through practical functionality.
The brand-new collection introduces a range of durable and refined pieces, perfectly tailored to meet the needs of both outdoor exploration and navigating urban streets. With sturdy materials, practical cuts, and gentle hues blending seamlessly, Moncler’s exceptional craftsmanship collaborates beautifully with Donald Glover’s human-centered narrative and design philosophy. The classic orange tag of Gilga runs throughout the collection, integrating with the brand logo and resonating in citrus shades. Moncler’s familiar cartoon-style mascot, Monduck, has donned a farmer’s outfit, adding a playful and whimsical touch to the entire collection.
The collection features apparel perfect for various seasons, with a focus on summer styles. Lightweight down jackets and quilted vests draw inspiration from Moncler’s mountain culture traditions, paired with workwear-inspired pieces and shorts to embody the laid-back vibe of Southern California. Shades reminiscent of sun-soaked pinks, cream whites, oranges, and blues evoke the clear skies and enchanting sunsets above the Gilga Farm orchards. The airy fabrics, such as cotton, high-tech linen canvas, and wool and cashmere knits, exude a sense of simplicity and nature. Additionally, a standout down jacket that transforms into a sleeping bag, along with practical accessories like gardening hats and durable sandals, adds a unique functionality to each outfit.
This promotional advertisement, specially conceived for the series, draws inspiration from Moncler’s design tradition and its earliest sleeping bags, reflecting Donald Glover’s genuine care and emphasis on the importance of sleep.
