Chanel has released the advertisement for its Spring-Summer 2025 Early Collection, featuring Grammy-nominated singer Gracie Abrams as the lead. At just 25 years old, Gracie Abrams has taken the music industry by storm in recent years, captivating us with her unforgettable lyrics and melancholic melodies. She is known for her laid-back yet exquisite sense of style, blending minimalist elegance with vintage charm.
Under the guidance of photographer Craig McDean and art director Sofia Coppola, Gracie transforms into a movie heroine, paying homage to the classic characters from Sofia Coppola’s past films through fashion. With the perfect blend of photography, music, and cinema, it showcases the modern elegance of femininity, offering a delicate interpretation of the world of Chanel.
The CHANEL 2025 Spring/Summer collection exudes a fresh and elegant vibe reminiscent of the 1990s, reinterpreting the brand’s classic design elements with a lighthearted touch. Soft color trends and feminine accessories, along with tweed woven jackets and pearl-printed denim, inject new life into Chanel’s allure.
Gracie Abrams’ style exudes a casual yet fashionable charm: a combination of a herringbone soft wool coat with jeans, or a herringbone soft wool baseball jacket paired with Bermuda shorts, topped off with a baseball cap to create a boyish look. This playful contrast in outfits evokes nostalgia for the ’90s. Denim has been revamped, interwoven with chain details, while leather is presented in an innovative soft three-dimensional diamond pattern, cleverly echoing Chanel’s classic quilted handbag design. This iconic pattern is also integrated into designs like jackets, little black dresses, and oversized tote bags.
The Chanel Spring/Summer 2025 collection pays tribute to pearls, the beloved embellishments of Gabrielle Chanel. From braided ornaments on white tweed jackets to pearl embroidery on shirt collars and cuffs, the lustrous sheen of pearls is evident throughout. Pearl elements also stand out on cobalt blue or faded denim, outlining the contours of long pearl necklaces and chains, and serve as exquisite accents on pendants, rings, and bag designs.
In addition, shoes have been revamped into platform shoes or open-back styles, paired with small heels, while cuffs adorned with the double C logo are seen everywhere. From the visual imagery of the pieces, a collection of accessories stands out, each a treasured item: bows, pearl jewelry, mini quilted bags, hairpins, sunglasses, and camellias embody the charm of Chanel.