The local fashion trend brand KYUBI is generating excitement once again, this time collaborating with Netflix’s hit original series “Squid Game” to create the new “KYUBI X SQUID GAME 2” themed exhibition and limited-time store, officially opening at Kai Tak AIRSIDE. The exhibition is personally curated by KYUBI’s founder, Ah KYU, along with the brand’s mascot, KYUBI. Inside, there are six giant photo spots, including a 4-meter-tall Young-Hee doll, a large 3D mask installation of the Front Man, and a piggy bank hanging from the ceiling, creating an interactive space that is both playful and slightly dark, delivering a double shock in visual and experiential aspects. Ah KYU has even appeared in the classic character costume from “Squid Game,” greeting supporters alongside KYUBI, who is camouflaged among the pink guard team, adding a lot of fun to the event.
During the event period, KYUBI will simultaneously launch a series of limited edition collaborative products that embody the brand’s core philosophy of “Have A Young Heart” along with elements from the popular characters of “Squid Game.” The product range includes fashionable apparel and fun accessories, such as hoodies designed with KYU as the Front Man, towels, and t-shirts, as well as plush toys, socks, wallets, and a super rare vinyl figure set related to the characters Young-Hee and the Pink Guard. Each item is available in limited quantities and is sure to be a highlight for fans. Additionally, the event will offer shopping privileges where purchasing two or more products will grant customers KYUBI’s original collaborative themed stickers, and for purchases over a certain amount, shoppers will receive KYUBI’s original posters and themed towels, providing extra surprises for collectors.
The successful collaboration between KYUBI and SQUID GAME 2 not only showcases KYUBI’s strength in creative design but also marks an important step forward for the brand in its journey toward the international market. The KYUBI team expressed their hope to attract more international fans to Hong Kong through this opportunity and looks forward to collaborating with more well-known IPs in the future to promote local brand creativity on a global scale. At the same time, this exhibition injects new vitality into Hong Kong’s local street culture, driving consumption and industry development.
“KYUBI X SQUID GAME 2” Themed Exhibition and Limited-Time Store
Date: January 10 to February 5, 2025
Time: 11 AM to 9 PM
Address: Kai Tak AIRSIDE G015 Shop
