The FENDI Spy bag, launched in the Spring/Summer of 2005, has captured hearts since its debut with its low-key and exquisite design. To celebrate the brand’s centenary, they are bringing this classic bag back in a special reissue!
The classic FENDI Spy bag makes its comeback.
The classic FENDI Spy bag draws its name from its design feature: a circular flap that opens to reveal a secret compartment activated by a small button. The edges of the bag’s clasp are accented with metallic details, adding a touch of embellishment to the overall design. In this revival, accessory director Silvia Venturini Fendi retains the unique Y2K shape while enhancing it with leather craftsmanship and an elegantly twisted handle design. The interior compartment, lined with tobacco brown FF jacquard fabric, brings a modern twist to this iconic bag.
The new FENDI Spy bag comes in two sizes: the original and the mini. The original is available in classic black, brown, and yellow options, while the mini showcases vibrant summer hues in pink, yellow, and green. Both styles feature an adjustable and detachable strap, allowing you to carry it as a handbag, on your shoulder, or crossbody.
Three It-Girls Make Their Grand Entrance
To celebrate the glamorous return of the Spy Bag, FENDI has crafted a digital advertising campaign that invites you into the world of modern Bag Hacker. Directed and shot by Stevie Dance, with styling by Anna Trevelyan, the campaign features three of the hottest It-Girls of the moment: Amelia Gray, Ju Xiaowen, and Gabbriette. The advertisement tells the story of a treasure-hunting collector, closely monitoring surveillance footage from around the globe in search of her next prized find—the FENDI Spy Bag. The revamped classic FENDI Spy handbag makes a stunning reappearance, perfectly embodied by the three leading ladies.
Stray Kids leader Bang Chan and (G)I-DLE’s Yuqi lead the way.
To truly appreciate the allure of the FENDI Spy bag, why not take a look at the captivating showcase by Stray Kids’ leader Bang Chan and the talented i-dle member Yuqi?
