To celebrate the 25th anniversary of the iconic J12 watch series, CHANEL chose the landmark Tsim Sha Tsui Clock Tower in Hong Kong as the backdrop, illuminating the entire building with enchanting matte blue light while hosting a grand party. The brand-new J12 BLEU collection stole the spotlight that evening, attracting numerous celebrities, including brand ambassadors Park Seo-joon, William Chan, and Chen Bolin, all gathered to witness the dazzling moment of CHANEL’s innovative watchmaking technology.
This splash of CHANEL blue draws inspiration from the brand new J12 BLEU watch series, evoking a spirit of exploration and avant-garde vision in future watchmaking. After five years of research and development, the CHANEL watch workshop has successfully created a new matte blue ceramic material, giving the J12 BLEU series a fresh look. The collection features nine designs, with some models adorned with vibrant blue sapphires, offering a subtle yet luxurious appeal that embodies a perfect blend of strength and softness in a gender-neutral aesthetic. Combining high durability with cutting-edge materials, it showcases CHANEL’s ambition for continuous innovation in the realm of precision watchmaking.
As the brand ambassador for CHANEL, South Korean heartthrob Park Seo-joon made a special appearance in Hong Kong, looking dapper in a tailored suit that sent fans into a frenzy the moment he stepped on stage. Meanwhile, Sammi Cheng dazzled the crowd in a sharp black leather jacket, showcasing her status as the ultimate style queen and becoming one of the most eye-catching looks of the night!
That night was graced by numerous CHANEL friends, including Chen Lei, Feng Yunqian, Hu Zitong, and Zhong Xueying, creating a dazzling and lively atmosphere. Taiwanese pop sensation ØZI stole the show with a performance that took the energy to new heights, immersing everyone in a magical evening reminiscent of a French gala and a blue wonderland, marking a stylish new chapter for the 25th anniversary of the J12.
