A simple and sleek high-end jewelry design infuses elegance and fashion into both important occasions and everyday outfits. Launched in 2015, the Chanel Coco Crush jewelry collection draws inspiration from the beloved diamond pattern of Gabrielle Chanel. Through exquisite gold craftsmanship, it precisely reinterprets the quilted texture on the soft, rounded gold, perfectly balancing strength and softness, and seemingly recreating Gabrielle Chanel’s serendipitous encounters. As we enter a new year, the Coco Crush jewelry collection presents new designs, featuring for the first time a combination of gold with vibrant rubies, marking a glamorous new chapter for Coco Crush.
As a Chanel brand ambassador, Jennie showcases the new pieces from the Coco Crush jewelry collection, demonstrating various stacking styles to freely create a sense of fashion.
Chanel’s jewelry creative studio has conceived a new setting technique for Coco Chanel, with diamonds arranged diagonally enhancing the lines of the quilted pattern. At first glance, the diamonds appear to be naturally scattered across the golden surface, but in reality, they are a visual effect crafted by the skilled hands of jewelers and stone setters. This technique elevates the rhythm of lines and geometric beauty, inspiring innovative thoughts on modern wear through bold and groundbreaking setting methods.
Additionally, this marks the first time the Coco Chanel series features a combination of gold and vibrant red rubies, including necklace and bracelet designs. The dazzling rubies shimmer in the hollow C-shaped pendant or the O-shaped center of the bracelet; classic details create a wonderful visual spark with the bright red.
The Coco Crush jewelry collection is designed with a focus on lightness, featuring a brand new ruby necklace and bracelet, along with diamond-encrusted rings and bangles, enriching the series. These pieces can be worn individually or stacked together according to your mood or outfit, offering both fun and a stylish flair.
