As we welcome the Year of the Snake in 2025, major beauty brands are updating their signature products with festive packaging to bring a touch of good fortune to this hopeful new year. From classic bright red and luxurious gold designs to auspicious Year of the Snake motifs, let’s take a look at the limited-edition beauty, skincare, and fragrance items for 2025 that are sure to bring you good vibes and good luck in the new year!
Guerlain collaborates with L’Atelier Truscelli to present ROUGE BONHEUR, a high-end fragrance inspired by the festive spirit. This fresh floral scent is adorned in a joyful red design, embellished with luxurious gold-plated serpent jewelry, with the serpent’s body elegantly embracing the curves of the bottle in perfect harmony. This “bottle decoration” is set with 46 SWAROVSKI crystals, and the serpent’s eyes are embedded with two SCARLET red crystals, symbolizing wisdom and luck, embodying the celebratory spirit of the Chinese Lunar New Year, and is highly collectible!
Honey-embossed bottle and 30 ml spray bottle
Dyson launches limited edition colors every year for the gift-giving season, and this year, inspired by the glazed surface of Song Dynasty Jun porcelain, they present the New Year limited edition Dyson Airwrap i.d.™ styling tool. The luxurious velvet red is paired with auspicious gold, featuring a soft touch reminiscent of velvet and a delicate ceramic finish. This creation brings understated elegance and festivity to the spring season, ushering in the new year’s “red” luck while showcasing Dyson’s consistent fashion aesthetic.
This year of the Snake, Maison Francis Kurkdjian has given its flagship series Baccarat Rouge 540 a special limited-edition design for the New Year, with its radiant and iconic red bottle reflecting the festive atmosphere. The inspiration for the fragrance creation comes from Baccarat’s signature dazzling crimson-red crystal, intricately woven with shimmering transparent crystal and 24K gold dust, forged at a high temperature of 540°C to produce a brilliant crimson hue. This masterpiece has become a representation of French fragrance art and craftsmanship, highlighting the dual essence of delicacy and excellence, as well as strength and elegance.
Every spring, Clé de Peau Beauté collaborates with top designers to launch limited edition collections. This year is no exception, as the brand invites the international enamel art master Ms. Li Peiqing to collaborate, incorporating the finest enamel colors from Chinese porcelain art into the New Year collector’s edition of the 4D Intensive Firming Serum! The bottle is adorned with enamel-painted ruby and sapphire patterns, embodying the exquisite luxury radiating from within the skin, awakening women’s inner strength and bringing forth blessings of abundance for the Year of the Snake, radiating eternal brilliance.
Clé de Peau Beauté 2025 Enamel Treasure Collection – High-Efficiency Tightening Serum HK$2,300/ 40ml
M19Minus brings you a new spring skincare choice, SKIN SORCERY, featuring two of the brand’s star products! The PURGE 000, infused with diamond powder, showcases its magical cleansing properties, with a luxurious red tone that embodies the festive spirit, providing skincare while cleansing to give your skin a diamond-like brilliance. Meanwhile, the CURE 60 Second DNA Repair Serum boasts cellular regeneration capabilities, ushering in a refreshing skincare journey for your skin!
To celebrate the arrival of the Lunar New Year, Dior has presented five classic shades of its Lip Glow in a special red and gold collectible gift box, adorned with floral designs by artist Pietro Ruffo, bringing a touch of auspiciousness for the new year. The five shades, featuring a velvety finish, include Dior’s classic red #999, the timeless Dior Rosewood #720, the striking Coral Pink #217, a red with brown undertones #228, and a nude with brick undertones #188, creating beautifully soft and full lips with a perfect matte finish.
The must-have products from Clarins, the two best-selling items Double Serum and Double Eye Serum, are launching a limited edition for the New Year 2025. The classic dual-tube design features a twirling spirit snake, with its shape represented in the Chinese calligraphy character for “si” (巳), corresponding to the Year of the Snake. The design is trendy while rich in New Year traditions, symbolizing blooming prosperity and good fortune, and it adds a festive touch to your makeup table. You simply can’t go wrong by stocking up on an extra one!
CLARINS Revitalizing Eye Cream 2In1 (Year of the Snake Limited Edition) HK$630/20ml
This year, Sulwhasoo presents the sixth generation of its flagship Essential Rejuvenating Serum in a special limited edition for the Year of the Snake. Drawing on the symbolism of wisdom, transformation, and rebirth, it integrates traditional meanings with modern artistic aesthetics, filled with good wishes for the Lunar New Year. The vivid snake texture and golden scales gracefully coil around the bottle, capturing the moment of the snake’s transformative rebirth, embodying the power of change and renewal. The packaging also continues the Year of the Snake theme, taking the form of a snake as a New Year symbol, with a vibrant red gradient representing auspiciousness transitioning into Sulwhasoo’s signature amber color, enhancing the festive atmosphere of renewal for the new year.
shu uemura ultime8∞ upgraded cleansing oil infuses precious Japanese camellia extract, known for its strong vitality and repair power, thoroughly cleansing the skin while providing effective skincare to maintain a smooth and delicate complexion. The outer packaging design features a fan motif, symbolizing prosperity and happiness, encouraging you to embrace the unpredictable in the new year and enjoy the beauty that cannot be defined. This product is also an excellent choice for self-reward or gifting!
Since its launch, the Prism Soft Focus Cushion has been beloved for its elegant snake-skin casing, beautifully showcasing a quilted craftsmanship that evokes a soft touch and adorned with a luxurious golden 4G logo. It embodies the transformation and vitality of the forthcoming season in a dance of golden serpents, radiating joyful anticipation for the Year of the Snake! Combining 24-hour radiance, 24-hour hydration, and 24-hour wear, it also provides sun protection. With a fresh and lightweight texture, it effectively reveals the skin’s natural glow while concealing imperfections, creating a flawless and dewy complexion!
Bobbi Brown’s limited edition Lunar New Year Moonlight Sparkle Eyeshadow Palette draws inspiration from the dazzling night sky illuminated by lanterns. Featuring a harmonious blend of warm browns and delicate pink shimmers, it includes beautiful celebratory shades such as soft brown, pearl rose, peach, and brick red. This palette helps you create captivating peach blossom eye looks that let you shine brightly in the new year, showcasing your enchanting charm—it’s the perfect little secret for your festive makeup!
CHARLOTTE TILBURY has launched a brand new limited edition packaging for its popular Matte Revolution Lipstick and K.I.S.S.I.N.G Lipstick in celebration of the Lunar New Year. A single swipe enhances your stunning look, allowing you to radiate sparkling confidence in the Year of the Snake. The packaging features a luxurious snake crystal design that is not only collectible but also embodies the nobility and charm associated with the snake. This makes it possible for everyone, no matter where they are, to showcase their most beautiful and confident selves, letting their power, luck, and brilliance shine like stars, becoming the center of attention!
CHARLOTTE TILBURY Chinese New Year Limited K.I.S.S.I.N.G Lipstick #KISS OF MYSTERY Enchanting Kiss HK$320
The best-selling highly pigmented blush, Ginger, is now dressed in a delicate bright red holiday edition symbolizing good luck, adorned with elegant golden peony lines that instantly enhance the festive atmosphere. The blush features a simple yet elegant floral motif, using finely milled powder that, with a light sweep, adds a natural, translucent flush to the cheeks—an absolute must-have limited edition for this holiday season!
To celebrate the New Year, MALIN+GOETZ has specially created a limited edition Bergamot Body and Hand Wash, featuring eye-catching red packaging adorned with auspicious white daffodils. Citrus fruits hold significant meaning during Lunar New Year celebrations, symbolizing happiness and abundance. With bergamot as the main fragrance, this limited edition product carries beautiful connotations and is the perfect choice for holiday gifting.
As we step into the new year, CHANTECAILLE presents the New Year Golden Diamond Mask Care Set, featuring two flagship masks—the Golden Repair Mask and the Diamond Mask. This set helps you combat wrinkles, tighten your contours, and achieve an instant radiant glow. Embrace a comprehensive anti-aging approach for the new year, creating youthful and smooth skin that true fans absolutely cannot miss!
Oribe collaborates with different artists every year to launch limited-edition collections. Following the recent release of their holiday gift set, they have now introduced the Year of the Snake limited gift box. Designed by artist and textile designer Chris Chun, the Hair Alchemy Liter Set includes the brand’s best-selling hair care products, featuring a luxurious upgrade with a 1-liter bottle of Hair Alchemy Resilience shampoo and conditioner. This set helps keep hair strong or voluminous, perfectly embodying the fresh spirit and auspicious meanings of the New Year!
