Embrace the Lunar New Year of 2025! Major brands have drawn inspiration from traditional Chinese New Year elements and the Year of the Snake to create modern-style Spring Festival collections. Below, ZTYLEZ has selected new designs for the Year of the Snake from Dior, Gucci, to Bottega Veneta, allowing you to stylishly welcome the new year!
Dior
Dior has launched a unique collection designed by Maria Grazia Chiuri for the Lunar New Year. The Dior Astral-themed pattern pays homage to Monsieur Dior’s passion for the art of divination, featuring designs inspired by the constellation of the Serpent, which will dominate the skies in the coming months. The elegant color palette of gold and white reflects the brilliance of the stars, adding a touch of noble elegance to apparel, sneakers, jewelry, the Dior Book Tote, the Lady D-Lite bag, and various small leather goods. Additionally, designs catering to the Year of the Snake include the Lady Dior bag, which showcases the black and gold Dior Astral pattern, depicting the Serpent constellation and lunar phases, full of character.
Gucci
Gucci has launched a selection of exquisite items inspired by the gracefully winding form of the serpent, a pattern deeply rooted in the brand’s tradition. The snake symbolizes transformation, rebirth, and eternal allure, now reimagined as a key motif that merges classic brand elements with fashion creativity. The main highlights of the collection include the Horsebit 1953 loafers and Signoria strappy shoes, reinterpreted in Gucci Rosso Ancora patent leather, paired with snake-patterned decorative insoles.
Another Supreme canvas ultra-mini bag features a print of this mysterious snake. The Gucci Blondie bag elevates style appeal, showcased in Gucci Rosso Ancora red patent leather, embellished with enamel circular Interlocking G details.
博特加·韦尼塔
Bottega Veneta has launched two limited edition handbags to celebrate the arrival of the Year of the Snake, featuring snake-shaped handles and jade ball embellishments, symbolizing purity, elegance, and good fortune. Additionally, another drawstring dust bag has a zipper detail that incorporates a snake motif, adding a festive touch and fun.
克洛伊
Chloé has launched a special collection for the Lunar New Year, focusing on the Year of the Snake. The details draw inspiration from a Chloé archival dress designed by Karl Lagerfeld for the summer of 1969, interpreted through the aesthetic of creative director Chemena Kamali. The collection includes blazers, open-knit cardigans, sweaters, and T-shirts, adorned with golden snake embroidery and perfectly matched with vintage gold accessories.
The collection features the classic Bracelet Bag, along with a snake-shaped tag long wallet, and includes fashionable accessories such as snake-shaped coin charms, bracelets, earrings, necklaces, snake-shaped keychains, snake scarves, and beanies. Each piece showcases a strong and luxurious interpretation of the serpent, resonating beautifully with this year’s Lunar New Year.
Max Mara
Max Mara skillfully blends traditional essence with contemporary fashion, vividly showcasing the elegance, mystery, and wisdom represented by the image of the spirit snake in Chinese culture. Each piece intricately combines these qualities, linking traditional Chinese culture with a refined sense of style.
The Spring Festival collection introduces a special edition of the Max Mara 101801 classic coat. Tailored with an exquisite silk twill lining, it is adorned with vibrant floral embroidery that accentuates the inner lining close to the back. This chic lining is also used in the classic teddy coat, perfectly complementing the elegant and refined cropped silhouette. Both classic coats are presented in a vibrant and passionate Spring Festival red, celebrating the Lunar New Year. In addition, this collection also includes styles like sweaters, dresses, and T-shirts, each adorned with delicate floral prints and an embroidered “M” logo, showcasing a modern artistic flair in the details.
Moynat
Moynat’s 2025 Lunar New Year limited edition collection blends timeless French design with Chinese auspicious symbols, brimming with good fortune for the New Year. The exquisite craftsmanship revitalizes the classic Duo Tote BB handbag, accompanied by small leather goods and elegant charms, welcoming a prosperous new year. This collection centers on the “gourd,” a traditional cultural element in China, symbolizing happiness and abundance for the New Year. The handbag charms incorporate various traditional elements: the agile and beautiful New Year zodiac snake, the bamboo symbolizing growth, the persimmon for good fortune, the “fa” character sparrow that calls for wealth, the gently drifting auspicious clouds, and the intricately detailed copper wire patterns.
Dolce&Gabbana
The Dolce&Gabbana 2025 Lunar New Year limited edition collection features prints of snakes and peonies, infusing this season’s creations with a graceful spring vibe, adding a sense of vibrant spring to the classic pieces. The printed patterns adorn men’s and women’s ready-to-wear, children’s clothing, handbags, and accessories, conveying the beautiful hopes for the New Year.
Simultaneously, we collaborate with Chinese illustrator Sun Jiayi, who infuses the traditional customs of family reunions during the Spring Festival with extraordinary imagination in her illustrations. The four pieces created for the brand center around the themes of “Reunion,” “Celebration,” “Heart Knot,” and “Fireworks.” Using vibrant colors and delightful imagery, they depict New Year motifs such as festive decorations, traditional delicacies, and dazzling fireworks, while offering a fresh interpretation of the lively and playful image of the zodiac snake. The illustrations capture the intimate moments around the New Year’s Eve table, celebrating joy amid the bursting fireworks in the sky.
Acne Studios
Acne Studios’ brand new 2025 Spring Festival limited edition collection cleverly incorporates elements of the snake, symbolizing wisdom, auspiciousness, and longevity, into its most beloved iconic pieces. This unique visual presentation adds a distinct flair to the Spring Festival limited collection, conveying beautiful wishes and aspirations for the Year of the Snake. In the advertisement, Ma Si Chun interacts playfully with Acne Studios’ specially designed bow lanterns, sharing her own New Year story.
The collection features a pleated strap dress that makes a stunning appearance in vibrant red tones with a snake print design; the snake print bodysuit cleverly hugs the refined silhouette, showcasing diverse styles in shades of red and grey; the sparkling 1996 logo T-shirt adorned with rhinestones and loose-fitting jeans steal the spotlight. A classic mohair scarf displays festive charm in a gradient of bright red; additionally, a brand new limited edition Bowlina bowling embossed leather bag makes a striking debut.
Ferragamo
Ferragamo merges its iconic craftsmanship with the traditional spirit of the Lunar New Year. Vibrant red exudes dynamic energy, while the shimmering gold illuminates the festive atmosphere, embodying prosperity, joy, and happiness. The Lunar New Year collection reinterprets the Hug Bag with a festive theme, crafted from leather with a laminated mirror effect that creates a dazzling “Disco Ball” look, making it incredibly eye-catching! In footwear, the classic ballet flats feature a fiery red hue, showcasing youthful vitality and elegance.
Marimekko
To celebrate the arrival of the Year of the Snake in the lunar calendar, the Finnish designer brand Marimekko has collaborated with artist Xuetong Wang to launch a limited edition capsule collection. This collection skillfully blends Xuetong Wang’s fluid and vibrant artistic strokes with Marimekko’s core design philosophy of “art for everyone,” allowing the dreamy world created by the artist to permeate a range of functional everyday items, from clothing to home goods.
The limited edition capsule collection is based on the unique modern and fresh style of artist Wang Xuetong, abstractly interpreting traditional Chinese life forms and skillfully creating festive visuals filled with wonderful contrasts. The collection features two sweatshirts, two T-shirts, and three accessories: one tote bag and two practical coin purses; home goods include a set of Oiva small plates and a mug, all of which are both cute and functional.
