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【2025/FW Milan Fashion Week】Sportmax Embracing the Tide of Freedom

Continuing the sculptural silhouettes and tassel elements from the previous season, Sportmax’s Fall/Winter 2025 collection is themed “Transformative Reinvention,” taking the ordinary and turning it into the extraordinary to showcase the brand’s experimental spirit. Embracing freedom, the brand reconstructs the women’s wardrobe with a unique creative perspective, crafting modern garments that are both practical and stylish.

This season, Sportmax draws inspiration from a group of strong and courageous women, including artisans, designers, workplace elites, mothers, and close friends. Their pragmatic attitudes and insightful perspectives collectively shape the intellectual, minimalist, and sexy image of Sportmax. These classic wardrobe staples, interpreted through exquisite craftsmanship, distill the luxurious essence of women’s clothing.

The 2025 Autumn/Winter collection interprets dual aesthetics with exquisite fabrics and superior craftsmanship. Sportmax’s signature double-layer wool fabric shines again, imparting a soft texture to the core pieces. Sculptural silhouettes are presented through double-layer draping or unique weaving techniques that create a denim illusion effect, generating a visual illusion of overlocked seams.

Classic denim elements are receiving a fresh interpretation—raw denim fabric is tailored and patched to create familiar yet innovative silhouettes. The faux fur coat features a wrap-style silhouette, created with short-pile jacquard technique to give an illusion of crocodile patterns, while the feather-like fibers sway gracefully with every movement. Avant-garde leather pieces are paired with soft bonded wool for added warmth or showcase a luxurious embossed texture with python patterns; meanwhile, a meticulously crafted knit set with three-dimensional cuts is designed as a dynamic alternative to the classic suit.

This series features silhouettes that resemble artistic installations, with the shapes and contours of the garments outlined by smooth lines, as if sculpted from a single roll of fabric, naturally extending along the body’s curves to create infinite outlines. Classic suit jackets and tailored pants are practical yet innovative, employing unconventional loose and soft cuts to create a comfortable and harmonious contrast. Attention to detail is showcased through various tassel designs that cascade like waterfalls from the shoulder of coats, the hems of dresses, and the edges of scarves, either intricately laser-cut or crafted through rare techniques that directly cut into the weave, adding rich layers and a three-dimensional texture.

The accessory collection also welcomes a brand new look, featuring supple leather tassels adorning shoulder bags and spacious crossbody bags, the latter creating a draped visual effect akin to a shawl. The classic Soffy handbag is reinterpreted in laminated leather or embossed snake print, exuding a fresh charm.


This season, Sportmax footwear designs harmoniously blend style and comfort. The soft leather high heels and knee-high boots feature an ergonomic, semi-transparent low heel design, providing wearers with a light and effortless walking experience. The modern eyewear and jewelry reimagine classic geometric forms with twisted metallic lines, creating chic pieces that add a perfect finishing touch to the overall look.

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